Chrstine Martinez de Castro
Director of Marketing – Gurkha Cigars
Christine Martinez de Castro joined Gurkha Cigars in 2018 as Director of marketing and is responsible for the strategy and execution of the company’s branding, advertising, public relations, social media and marketing campaigns. Martinez de Castro brings more than 20 years of public relations and marketing experience to Gurkha. Her public relations career began in 1997 with Ketchum Public Relations, where she was quickly promoted to Senior Account Executive overseeing accounts including Charles Schwab, BellSouth, Nokia and Visa International among others.
After this agency experience, Christine joined Delta Air Lines’ in-house public relations team in 2000 serving as Senior Manager of Latin American Communications. In this role, Christine executed internal and external communication strategies for Latin American, Caribbean and U.S. – based Hispanic media. During the events of 9-11, Martinez de Castro was chosen to lead the cross-organizational communications team on how to deal with the internal and external communications regarding the impact on the airline. After the events of 9-11, Christine was promoted to General Manager of Technical Operations, Safety and Security where she managed internal and external communications of the aviation industry.
Maintaining Delta as a client, Christine began freelancing as a Public Relations Consultant in 2004. During this time, she partnered with several agencies and premier clients including JetBlue, GE Energy and Coca-Cola North America, to handle media training, crisis communication and integrated marketing and branding campaigns. Moving back to agency life, Christine worked with 3A/Worldwide as Vice President of Public Relations, Marketing and Sales, where she led teams throughout the US and Latin America to ensure that clients garner strategic exposure in the cut-throat media jungle. She was responsible for growing the PR department by over 200 percent and acquiring key clients including JetBlue, New Zealand Tourism and Marriott.
Martinez de Castro graduated from University of Florida with a degree in Public Relations and business and resides in Miami with her family.